For property specialists like Zuripo Property understanding exactly why particular colors evoke certain feelings is not an easy job.
However, it is critical part of a successful home staging. It comes as no surprise then that there’s far more to the art of property styling than simply memorizing the color wheel or saying that painting can be done by layman.
One is carefully supposed to choose color palettes that have a significant effect on your mood, thoughts and even productivity. These subconsciously evoked feelings can be the difference between a prospective buyer falling in love with your home or deciding it’s not for them, even if they can’t pinpoint why.
We have put on record factors like personal preferences, experience, upbringing and cultural differences playing part in influencing people’s reactions to certain shades, tints and hues. However, there are certain colors or color groups that generally elicit similar reactions from most people. This is what makes it so crucial to choose colors wisely when it comes to decorating property for sale, as you’re relying heavily on buyers’ emotions.
This is how our team of property stylists use color psychology when staging your home for sale or rental to high quality tenants.
Process to use when deciding on the color palette to style a room or property
We always go to the house in person, either in the quote process or prior to install to see exactly how a house looks and feels. We then assess the home on its individuality and a color palette is tailored for each house carefully.
We consider the era and design of the house, along with key features of the home such as timbers or stones and the existing color palette that may already be showcased throughout the home. We seek to compliment the color of existing stones or timber rather than clashing with them.
We consider the natural light of the home – if there’s limited natural light then we ensure to bring in pieces that brighten the space and not make it feel smaller, such as off-white wall pictures.
Remember, when we use color, we need to ensure it is on-trend and is attractive to a broader market rather than our own individual taste. We want tenants or buyers to feel relaxed and comfortable when walking into a home, allowing them to see the house in its best form.”
Factoring different age groups and different reactions to certain color schemes
In our specialized painting works we find there are generational differences in interior styling tastes. Most conservative and senior property owners respond to “traditional” colors and textures that they associate with strength and luxury, such as blue and beige. Versus millennial, who respond to rich and earthy colors, such as green, dark orange, black and brown.
Colors we find to work best in particular spaces/rooms
To give a fresh, crisp feel we generally use whites and creams. We find when styling a bed, for example, the white linen/duvet provides a backdrop for colored and textured cushions and throws. The same could be said for beautiful, white linen couches. If too many colors are thrown together, it distracts from the space and becomes offensive to the buyer’s eye.
In smaller spaces, we try to stay away from dark colors and stick with light grey, white and off-whites. For spaces that are quite vast, we use soft furnishings such as rugs that have a deeper hue of color and texture, as well as the introduction of colored pieces such as green, plum and deep navy blue with accents of gold/yellowish.
Some colors we avoid as a general rule
Red. In real estate landscape or photography, red becomes over-exposed, and it makes it difficult for the eye to focus on anything around it. Focal. More than that, red is quite powerful and bold which may bring out a different exposure.
When to use:
Different tones of blue give different feelings; navy blue creates a luxurious feeling and in coastal feeling like sea/ocean blue, blue greys create a sense of relaxation.
Very Uncommon. Avoid it.
We use this purely to accent when we want to create an earthy feel.
Remember neutral colors generally portray a sense of calm, comfort and homeliness. This also includes blues and greens which are often seen in nature or in our environment.
White allows you to play with more other color serving as often like a foundation color.
While there can be a misconception that property styling is the same as interior design, this simply isn’t the case. Property stylists, like the team at Zuripo Property Specialists use their extensive knowledge and skills to ensure your home appeals to the broadest possible market be it high quality tenants or property buyer.
If your property walls both interior and exterior or ceiling flaking off or charred, then get in touch with Specialists now so that we turn your property on the Trend.